Tokyo/--:-- JST/● LIVE

01
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TOKYO
TIKTOK
SHOP

Official TikTok Shop TSP / TAP Certified Partner

Powering TikTok Shop in Japan..

Your end-to-end partner for TikTok Shop success in the Japanese market.

Cross-border commerce, uncaged.

For Brands For Creators Get in Touch▸

0M+

Monthly Aggregate GMV (JPY)

Partner Creators

Brand Partners

Avg. Growth Rate

GMV ¥50M+/500 CREATORS/50 BRANDS/+165% GROWTH/● LIVE NOW/TIKTOK SHOP PARTNER/JAPAN MARKET/EST. SHIBUYA · TOKYO/✦ TOKYO --:-- JST/

SCROLL

02 / CREDENTIALSAs Featured In

/// CERTIFIED · REGISTERED · OFFICIAL

CERTIFIED

TikTok Shop Partner

TSP · 2026

CERTIFIED

TikTok Agency Partner

TAP · 2026

TRACK RECORD

Cross-border commerce

SINCE 2021

OFFICE

Shibuya HQ

TOKYO · JAPAN

CERTIFIED

TikTok Shop Partner

TSP · 2026

CERTIFIED

TikTok Agency Partner

TAP · 2026

TRACK RECORD

Cross-border commerce

SINCE 2021

OFFICE

Shibuya HQ

TOKYO · JAPAN

CERTIFIED

TikTok Shop Partner

TSP · 2026

CERTIFIED

TikTok Agency Partner

TAP · 2026

TRACK RECORD

Cross-border commerce

SINCE 2021

OFFICE

Shibuya HQ

TOKYO · JAPAN

03 / ABOUTEST. SHIBUYA, TOKYO

ABOUT US

The Best Partner for Brands Entering Japan's TikTok Shop.

Tokyo Link is an officially certified TSP (TikTok Shop Partner) and TAP (TikTok Agency Partner), specializing in helping brands enter and succeed on TikTok Shop Japan. From store setup and content creation to live commerce operations and logistics, we provide comprehensive, data-driven support that delivers results.

Learn More

SHIBUYA STUDIO

LIVE FLOOR

CREATORS

500+

CREATOR
NETWORK

FOR BRANDS

Scale your sales on TikTok Shop Japan from zero to hero.

End-to-end launch and operations for Japan-domestic brands and EC merchants. Compliance, logistics, and CS handled in-house.

Store Setup & Operations
Short Video Content Strategy
Live Commerce Operations
Live Studio Build-out
Creator/KOL Partnerships
Ad Management & Optimization
Logistics & Customer Support

Explore Corporate & Brand Services

FOR CREATORS

Join our creator network and partner with top brands.

Competitive Commission Rates
Exclusive Product Selection
Live Stream Traffic Support
Professional Training
Multi-Brand Opportunities
Long-Term Stable Income

Join Creator Network

04 / SERVICES

End-to-End TikTok Shop Operations.

END-TO-END · TSP · TAP

01 / FLAGSHIPLIVE · SHORT-FORM · CREATOR

Sales Execution.

Short video production, live streaming, creator partnerships, and ad management — driving sales with every budget dollar.

EXPLORE

02 / SETUP

Product & Store Foundation

From product listing and Japanese localization to page optimization and funnel design, we build the foundation for your success in Japan.

03 / SCALESINCE 2024

5,000万+

Monthly Aggregate GMV (JPY) · 500+ Partner Creators

04 / GROWTHDATA-DRIVEN

Data-Driven Growth.

CVR analysis, content optimization, and retention funnel development for sustained, long-term growth.

05 / CERT

DUAL CERTIFIED

TSP×TAP

TikTok Shop Partner · TikTok Agency Partner

OUR SERVICES

06 / CASE STUDIESINFEEL · TELADO · 纸可集 · LYNOVA

Success Stories.

01 / 08
BEAUTY· 2025
infeel.
Beauty brand grew from zero to ¥4.8M monthly revenue in 3 months, driven by product-page optimization and weekly creative refreshes.
METRIC
240%
Revenue Growth
CATEGORY
Store Operations
02 / 08
WELLNESS· 2025
telado.
Wellness brand reached ¥5.2M in its launch month — 3 live streams/week + creator partnerships fueled the early lift-off.
METRIC
¥5.2M
First-Month Sales
CATEGORY
Live Commerce
03 / 08
LIFESTYLE· 2026
zhikeji.
Lifestyle brand activated 38 ongoing creators, lifting branded-search 4× and repeat-purchase rate 2×.
METRIC
38
Active Creators
CATEGORY
Creator Partnerships
04 / 08
FASHION· 2026
lynova.
Fashion brand reached an average 4.8× ROAS via a unified short-form + paid strategy — 12 fresh assets shipped weekly.
METRIC
4.8×
ROAS
CATEGORY
Paid Media
05 / 08
BEAUTY· 2025
AURRA.
Skincare newcomer. Re-shot product imagery and overhauled JP localization; sustained an average +145% MoM over 4 months.
METRIC
+145%
Monthly Growth
CATEGORY
Brand Launch
06 / 08
ACCESSORY· 2025
Knottz.
Accessories brand running 12 videos/month at a 6.8M average-views cadence — branded search up 5×.
METRIC
6.8M
Avg. views per video
CATEGORY
Short-form Video
07 / 08
F&B· 2026
Mizuki Tea.
Tea category. Optimized live + paid funnel routing, lifting CVR by 4.1× and pushing monthly GMV past ¥7.2M.
METRIC
4.1×
CVR lift
CATEGORY
Live + Paid
08 / 08
LIFESTYLE· 2026
Hako Home.
Home goods brand. LTV-anchored full-funnel program lifted the repeat-purchase rate by 68% over 6 months, stabilizing monthly GMV at ¥3.5M.
METRIC
+68%
Repeat-purchase rate
CATEGORY
Full Funnel
↗ / SEE MORE
View All Case Studies.
50 brands · 500 creators · ¥50M+ in GMV

TESTIMONIALS

What Our Partners Say

We handed the entire TikTok Shop launch and operation over to Tokuhou. We reached ¥1.5M monthly revenue in 3 months while still building our in-house team — that parallel uplift was the big win.
K
Kenta Tanaka
Founder, Cosmetics Brand

07 / PROCESS04 PHASES · END-TO-END

How We Work.

We partner with brands across four phases — from pre-launch research through continuous operational improvement — with clear ownership and one single team accountable end-to-end.

STEP 01· DISCOVERTypical duration · 1-2 weeks
Discovery & diagnosis.
Map your brand, products and team to surface the opportunities and obstacles unique to the Japanese market.
Deliverables
01Deep-dive interviews on brand & SKU
02Japan market entry diagnosis
03Benchmark of 3-5 competitors
04KPI hypothesis & budget alignment
→ OutputStrategic summary & rough proposal
STEP 02· STRATEGYTypical duration · 2-3 weeks
Strategy & operating model
Lay out a 12-month roadmap, channel mix, creative guidelines and logistics — all written down.
Deliverables
0112-month operating roadmap
02Channel mix (Live · Short-form · Paid · Creator)
03Creative guidelines
04Logistics & inventory plan
05Monthly KPI tree
→ OutputIntegrated plan + master service agreement
STEP 03· EXECUTETypical duration · Ongoing monthly ops
Run the operation
Live ops, short-form, paid and creator partnerships all running in parallel, with numbers refreshed every week.
Deliverables
01Store launch & catalog onboarding
02Live commerce (2-4 streams / week)
03Short-form video (8-12 / month)
04Creator partnerships & paid media
05Logistics & customer support
→ OutputWeekly revenue / GMV / ROAS readouts
STEP 04· OPTIMIZETypical duration · Continuous
Data-driven optimization
Dashboards drive the team. Weekly improvements compound; quarterly we re-strategize.
Deliverables
01Weekly data review (CVR / LTV / ROAS)
02Creative A/B optimization
03Stream rundown & script refinement
04LTV / repeat-purchase funnel design
05Quarterly strategy update
→ OutputMonthly report + next-month playbook